This paper conducts a competitive analysis of two MOOC online education products: Xuetangx Online and Chinese University MOOC, and considers the current situation and development of MOOC online education. 1. Industry market analysis 1.1 Overview of Online Education Industry Education is a rigid need of society, and the development of society is inseparable from education. With the public's emphasis on education, education has always been a hot topic, especially with the development of the Internet, online education is in full swing, and everyone wants to take a piece of this big cake.
The booming online education market has captured the hearts of investors and has become a "sweet pastry" in the eyes of investors According to the statistics of the "China Online Education Industry Market Foresight and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, the scale of China's online education phone number list market from 2011 to 2017 showed an increasing trend year by year. In 2011, the scale of China's online education market reached 57.49 billion yuan. In 2014, the scale of China's online education market exceeded 100 billion yuan. By 2017, the scale of China's online education market had grown to exceed 200 billion yuan, reaching 208.91 billion yuan, a year-on-year increase. 28.1%.
According to preliminary estimates, the size of my country's online education market in 2018 will reach about 267.06 billion yuan. In the next few years, the year-on-year growth rate of China's online education market will continue to be low but steady. According to iResearch, the number of paying users of online education in China reached 135 million in 2018, a year-on-year increase of 23.3%. According to the following data, in the next 3-5 years, although the growth rate of the market size will decrease, the growth momentum will remain stable. 1.2 Introduction to MOOCs MOOC is the abbreviation of Massive Open Online Course. As the name suggests, MOOC is the abbreviation of Massive Open Online Course. access to high-quality educational resources.